Decanter is a leading wine and wine-lifestyle magazine, which is published monthly in about 90 countries. The magazine includes industry news, vintage guides and wine and spirits recommendations. Decanter also organises the annual Decanter World Wine Awards.
Patnership
Wine is fast becoming a key learning area globally, with over 100,000 people signing up to courses with WSET (Wine and Spirit Education Trust) alone. This growing area of qualification, coupled with an increasing number of casual enthusiasts and collectors, means that the demand for trusted learning content is at an all time high.
We created the ‘Decanter Know Your Wine’ App in partnership with Decanter Magazine, using their knowledge and brand value and our unique learning technology on a revenue share model. The app is offered to consumers on a ‘Freemium’ basis, free to download and try a limited release of content, with an annual subscription to unlock all content and future module releases.
For those wine lovers out there this is a very cool app. Can go at your own pace and very easy to use. Your knowledge will increase 10 fold!
AntsFraser
Outcomes
Since the launch in May 2018 the app has had an average of 1,250 downloads per month, with a subscription rate of around 12%. With limited marketing push the app has performed very well. The content has grown from 600 questions across 25 modules, to nearly 1,500 questions across 82 modules at present.
The app has been well received with users, scoring 4.6 stars (out of 5) in App Store reviews and over 1,100 reviews submitted. Decanter Magazine have been pleased with the success of the knowledge retention app, which sits perfectly alongside their existing app. They are also pleasantly surprised with the number of links from the app to their website (40,000 to date), which has led to increased revenues over and above those from app subscriptions.
